When we look back on the achievements of those companies we have worked with, we have to conclude that the sense of a job well done takes a lot of beating.
An innovative, fast growth brand of cereal products providing premium quality ingredients for healthy eating and simple unadulterated pleasure.
- An opportunity to satisfy the consumers’ desire for a cereal brand that did not compromise on ingredient quality or taste.
- Broad distribution in the UK and export to 51 other countries.
- Created a unique and motivating brand positioning that brought new consumers into the brand and created loyalty with existing consumers.
- Dramatically improved the brand communication with a relevant consumer message communicated through new packaging, a new website, events, consumer promotions, PR, etc.
- Improved consumer availability by increasing breadth and depth of distribution.
- Grew export sales by focusing on strategic export markets and direct retailer relationships.
- More than doubled factory capacity, improved efficiency and invested in best-in-class technology to meet the growing consumer demand.
- Built financial control systems and reporting to aid management decision making.
- Accelerated the company’s new product development plans providing many successful innovations.
Langholm Board members
Bert Wiegman, Sharon Gardner, Oliver Wyncoll
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